LAKRIDS BY BÜLOW
IN THE PRESS

Stories we love, from around the world

The little spheres burst with flavor

"His products start with fresh licorice root that he sweetens and seasons with chocolate, sea salt, coffee, passion fruit, chiles or the juices of currants, cranberries, strawberries or cherries."

More than 50% turnover from exports

"His creations are now sold in 1.500 stores in six different countries, including Germany and Dubai. Before moving into a new market, Johan's team travels to each place to learn about the people and the flavors of the culture."

Press inquiries and brand guidelines

For inquiries, contact [email protected]

Press photos

Pictures of our founder Johan Bülow, our CEO Fredrik Nilsson and misc.

See press photos

Recent coverage

The New York Times - Feb, 2019

Danish Licorice Ready to Entice

"In Denmark, the confectioner Johan Bulow has achieved some renown for his Lakrids. His products start with fresh licorice root that he sweetens and seasons with chocolate, sea salt, coffee, passion fruit, chiles or the juices of currants, cranberries, strawberries or cherries. The little spheres burst with flavor."

CBS Sunday Morning - Oct, 2018

Licorice: Love it or hate it

"You won't find any of this in the grocery store, however; Lakrids has marketed and packaged itself as a luxury good, sold in small boutiques"

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