Be a FIRST MOVER. Start preparing your Christmas journey today!

Order your CHRISTMAS CALENDAR before the 24th of September to get a complimentary jar of CLASSIC (125g) and free shipping.

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Discover surprising combinations and sensorial taste experiences through a world of blurry lights, glistening sights, sweet delights, and liquorice as the core.

As you count down to Christmas Eve, every surprise comes in packs of two. However, sharing is optional and one is rarely enough… This year the CHRISTMAS CALENDAR is made of 93 % recycled cardboard!


We've reduced plastic in the CHRISTMAS CALENDAR by 76%.


Enjoy crispy surprises and sweet delights every day up to Christmas.


We produce all the liquorice in our factory in Copenhagen.


Each day contains 2 pieces of delicious treats!


Indulge yourself with chocolate, liquorice and fruity flavours together in perfect combination.


The CHRISTMAS CALENDAR is the perfect countdown for Christmas Eve.


"It's so special and delicious"

I bought the advent calendar. It contained delicious and extraordinary liquorice. The shipping was also quick and good to Germany. Gladly again

- Anna G.


"Great variation"

The Christmas Calendar had an amazing variation of different flavours. My favorite is by far the salted caramel licorice.

- Ann I.


"A lovely looking gift"

... and the contents are delicious!

- Will M.


"... bought as gifts..."

Wow, just beautiful - the presentation is second to none, stunning. I've bought 2 advent calendars for my mum (2017 & 2019) and both have been received with delight. Well packaged with timely delivery and worth every penny.

- Kelly M. 


Do you have questions? We have answers!

How much liquorice is in the CHRISTMAS CALENDAR?

The CHRISTMAS CALENDAR is perfect for 2 people, as every day contains 2 pieces of liquorice. 

When does the FIRST MOVER campaign end?

The offer of a complimentary free jar of small CLASSIC and free shipping ends 24th of September at midnight.

When do you ship the CHRISTMAS CALENDAR?

We will ship all FIRST MOVER purchases in September and early October. All calendars are produced during summer and with a shelf life lasting until february, so it will be fresh for you to enjoy in December!

What are the flavours inside the CHRISTMAS CALENDAR?

The calendar is full of surprises, so we can't reveal all the flavours. But rest assure, you will find many of our current and former favourites like liquorice with milk chocolate, salted caramel, crispy caramel, passion fruit, salmiak and much much more.

What do I get as a FIRST MOVER?

A FIRST MOVER is someone buying our CHRISTMAS CALENDAR early. You get free shipping and a complimentary jar of small CLASSIC. If you want more, upgrade to one of our bigger bundles for an even better deal!

If I buy 2 or more calendar, do I also get more jars of CLASSIC?

Yes. You get a jar of CLASSIC with every FIRST MOVER calendar. If you buy more calendars, you will also get more jars of CLASSIC.

Is the CHRISTMAS CALENDAR share-friendly?

Yes. Every day contains 2 pieces of treats, so it can easily be shared ... if you want to!

Are the flavours/contents the same as last year?

No. The CHRISTMAS CALENDAR will have many of the same flavours that you have come to love, but also new. 

How long is the shelf life?

All calendars are produced during summer and with a shelf life until february, so it will be fresh for you to enjoy in December!

How should I store the CHRISTMAS CALENDAR?

The calendar should be stored in a dark and cool room (20-23 °C is okay). Keep away from moisture and heat. 


The CHRISTMAS CALENDAR is designed with our 7.2 cm measure in mind. The calendar size is (28,8 cm x 28,8 cm x 7,2 cm). Exactly the same height as a small jar and double the width/length as a regular jar.

Will there be a FAMILY CALENDAR this year?

No. We have not made a FAMILY CALENDAR this year. So you can buy 2 or more calendars for the family, if you want the whole family to enjoy liquorice!

What do you mean by sustainability?

We believe that by recycling our materials, we can help create less waste - and reduce our impact on the environment as much as possible. Our sustainable advent calendar is a step on the way to a more sustainable, circular production system in which we retain resources and minimise waste.

Do you plan to focus more on sustainability in the future?

Yes, we’re currently exploring how we can optimise our processes and become more sustainable in the future. The Christmas Calendar is just the first small step towards a more sustainable production system. Read more at

Can I hand in the CHRISTMAS CALENDAR to LAKRIDS BY BÜLOW’s stores?

Yes, until 22nd of January 2021 you’re welcome to hand in the advent calendar to one of our own stores.
Our staff will make sure that the calendar is correctly sorted and delivered to the nearest recycling centre.

What’s the right way to recycle the CHRISTMAS CALENDAR?


You can do two things:
1. Either you can dispose of the calendar in a cardboard container. The small bags containing the product goes into plastic waste. 
2. Alternatively, you can hand in the calendar to one of our stores before 22 January 2021 and we’ll make sure that it is correctly sorted and recycled.

Sustainable luxury


Cardboard: Our calendar is made from 50% recycled FSC certified greyboard paper (thick grey paper). The paper has an FSC Mix label, which means that the wood within the product is from FSC-certified forests, recycled material, or controlled wood.

  • Waste management: Cardboard waste

Inserts: The inserts found inside the calendar when opened, are made from 100% Paper Pulp. Paper pulp is made from primary recycled paper mixed with fibers from wood.

  • Waste management: Cardboard waste

Product packaging: The small bags containing the products in the calendar are made from 58% bio-based (or plant-based) material. This means that the plastic bag is not produced by fossil fuels (non-bio plastic is usually made by chemicals sourced from fossil fuels). Our Bio-based plastic is made from sugar canes.

  • Waste management: Plastic waste


We cannot reveal the exact tastes and flavors of the treats. But you can be sure to enjoy crispy surprises and sweet delights every day up to Christmas.

All the liquorice treats are cooked in our factory in Copenhagen. Every day contains at least 2 pieces of delicious treats, so it's very share-friendly.

The CHRISTMAS CALENDAR is the perfect countdown for Christmas Eve!



55% dulce, white, dark and milk chocolate (sugar, cocoa butter, milk powder, cocoa mass, whey powder, milk fat, emulsifier: soy lecithin, natural flavours), treacle, sugar, rice flour, invert sugar syrup, glucose syrup, 2.6% raw liquorice, fruit powders (passion fruit, raspberry, wild blueberry, sea buckthorn, strawberry, mango, blackberry, blackcurrant, banana, lemon juice (freeze-dried)), cocoa butter, agave syrup, salt, rapeseed oil, glazing agents (gum arabic, shellac, carnauba wax, beeswax), sunflower oil, stabilizer: gum arabic, roasted coffee beans (kenya, kieni), colours (iron oxide, calcium carbonate, carotenes, titanium dioxide, carmine, curcumin, beetroot red), ammonium chloride, cinnamon (ground), caramel (sugar, glucose syrup, cream, salted butter, skimmed milk powder, sea salt), dextrose, emulsifier: sunflower lecithin, natural flavours, anise oil, cream (cream powder (freeze-dried), natural flavour), acid: malic acid, alkalized cocoa, coconut oil, coconut fat, vanilla. Minimum 32 % cocoa solids. Gluten free. Protect from heat and moisture. 

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