WE KNOW YOULOVE LIQUORICE.WANT TO MAKE IT OFFICIAL?
Become a LAKRIDS LOVER and take part in what we create next.
With every purchase, we’ll include a mini pack with two pieces of liquorice in a flavour we’re currently developing. Taste it, tell us what you think and help us shape what comes next.
HELP SHAPEWHAT’S NEXT
Be among the first to try selected flavours in development and share your feedback directly with our innovation team.
EARLYACCESS
Get early access to selected product launches before general release, plus campaigns and experiences created especially for LAKRIDS LOVERS.
BECOME A
LAKRIDS LOVER
Join LAKRIDS LOVERS and take part in shaping the future of liquorice. Get closer to our creative process and enjoy early access to selected launches, special campaigns and member experiences.
DISCOVER. SHARE. SHAPE WHAT COMES NEXT.
JOIN
Create your account and become a LAKRIDS LOVER.
DISCOVER
With every purchase, we’ll include a mini pack with two pieces of liquorice in a flavour we’re currently crafting.
SHARE
Taste it and tell us what you think. Your feedback helps our innovation team refine the recipe and shape what comes next.
CLOSER TO WHAT COMES NEXT
EARLY ACCESS
Get access to selected product launches before general release, along with special campaigns created for LAKRIDS LOVERS.
SHAPE NEW FLAVOURS
Try selected flavours in development and share your feedback directly with our innovation team.
SELECTED SURPRISES
Enjoy member-only editions, special treats and a little something extra on your birthday.
COMPETITIONS & EXPERIENCES
Take part in competitions and liquorice experiences created especially for LAKRIDS LOVERS.
YOUR OPINION SHAPES WHAT COMES NEXT
★★★★★
“The tastings. The chats.
We listen. You talk. It’s how our SOUR STRAWBERRY came to be.”
– Francisca, LAKRIDS LOVERS
Head of Product Development
LAKRIDS LOVERS brings you closer to our creative process. With every purchase, we’ll include one of the flavours we’re currently crafting and invite you to tell us what you think.
Your feedback helps our innovation team refine new recipes and shape what comes next. You’ll also enjoy exclusive access, selected member benefits and special experiences.
Your account gives you access to your personal information and LAKRIDS LOVERS membership. You can update your name and birthday, review previous orders, manage your addresses and update your communication preferences.
You need an account to receive your LAKRIDS LOVERS benefits.
First, create an account and become a LAKRIDS LOVER using the form above.
Make sure you are signed in before adding products to your basket. One of the flavours we’re currently working on will then be added to your basket automatically. Once you have tried it, follow the instructions provided to share your opinion with us. If you have ordered from our website before, sign in using the account icon in the top-right corner and reset your password if needed.
Complete the form above to create your account and become a LAKRIDS LOVER. If you have ordered from our website before, you may already have an account. Click the account icon in the top-right corner and reset your password to activate it.
Yes. After creating your account, select “Newsletter” in your account overview and unsubscribe. You will receive a final email confirming the change.
Please check your spam or junk folder, as the email may have been delivered there instead of to your inbox.
DISCOVER THE LATEST FROM LAKRIDS LOVERS
BLUE RASPBERRY
Sweet raspberry notes burst through the chocolate with a refreshing tanginess, creating a playful balance of juicy fruitiness and subtle acidity. Smooth, playful and irresistibly indulgent, with a fresh fruity flavour experience in every bite.
BANOFFEE
READY TO MAKE IT OFFICIAL?
Become a LAKRIDS LOVER and take part in the ideas, flavours and creations shaping the future of liquorice.