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Sustainable luxury means that we strive to create a luxurious, high quality product experience that meets the desire of our present customers, without compromising the ability for future generations to meet their own needs.

Sustainable luxury


We are constantly working on reducing the amount of packaging and the impact of the materials we use. We have reduced the CO2 emissions from packaging by 40% since 2016. The biggest impact has been the switch in materials for our jars.

As the first confectionery producer in the world our jars are made of 100% recycled and recyclable plastic. We will remove the metal from the seal of the packaging. The lid is made of virgin plastic, but we are working hard on finding a more sustainable solution for this part of the packaging. Once you have enjoyed your liquorice and the jar is empty, we encourage you to help us protect the planet by placing it in the container for plastic waste – allowing it to have a new life.

Sustainable luxury


  • Cardboard: Our calendar is made from 75% recycled FSC certified greyboard paper (thick grey paper). The paper has an FSC Mix label, which means that the wood within the product is from FSC-certified forests, recycled material, or controlled wood.
    • Waste management: Cardboard waste
  • Inserts: The inserts found inside the calendar when opened, are made from 100% Paper Pulp. Paper pulp is made from primary recycled paper mixed with fibers from wood.
    • Waste management: Cardboard waste
  • Product packaging: The small bags containing the products in the calendar is made from 58% bio-based (or plant-based) material. This means that the plastic bag is not produced by fossil fuels (non-bio plastic is usually made by chemicals sourced from fossil fuels). Our Bio-based plastic is made from sugar canes.
    • Waste management: Plastic waste
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