Do you know someone who hates liquorice?
This International Liquorice Day, we invite you to prove them wrong. The tasting takes place online and in selected stores from 7 to 12 April 2026.
Join the world’s largest liquorice tasting
Let’s be honest. A lot of people STILL think they don’t like liquorice. But our experience tells us something different: many of them simply haven’t tasted ours yet. Our premium gourmet liquorice, coated in smooth chocolate and crafted with delicious flavours, has a habit of changing minds. It surprises, captivates, and often wins over even the most doubtful liquorice haters.
That’s why we’ve made it our mission to make the world love liquorice. So, in celebration of International Liquorice Day, we’re creating the world’s largest liquorice tasting.
How? It’s simple.
BRING A HATER
You bring the hater.
We'll offer the liquorice.
Who knows, you might end up with a new shared obsession.
The tasting takes place online and in selected stores from 7 to 12 April 2026. Join us at LAKRIDS BY BÜLOW’s own retail stores and at selected partner locations for a complimentary tasting experience on International Liquorice Day.
An exclusive treat
As part of the celebration, we invite you to enjoy:
- A complimentary MINI on all online orders (perfect for sharing with a liquorice hater)
- An exclusive 10 GBP off your next order over 50 GBP online and in LAKRIDS BY BÜLOW’s own retail stores*. Both treats will automatically be added to your cart during checkout.
**The offer is valid for orders of minimum 50 GBP placed from 7 April until the end of the day on 12 April 2026. The in-store offer is only available in LAKRIDS BY BÜLOW’s own retail stores. This offer cannot be combined with other offers. One-time use only.
STORE LOCATOR
To celebrate International Liquorice Day, we’re inviting everyone to take part in the world’s largest liquorice tasting from 7 to 12 April. Join us at LAKRIDS BY BÜLOW’s own retail stores and at selected partner locations for a complimentary tasting experience on International Liquorice Day.
Please note that some stores may be closed on 12 April.
The store locator will be updated regularly as new locations are added.